Responsibilities

• Define and evolve the overall loyalty program strategy, including program value proposition, rewards structure, tiers, and member benefits.
• Identify opportunities to increase loyalty member acquisition, engagement, and retention across customer segments.
• Develop the roadmap for loyalty capabilities including personalization, omnichannel engagement, and targeted promotions.
• Evaluate and refine loyalty mechanics such as rewards, tiers, personalized offers, and promotional incentives to maximize customer value and incremental sales.
• Ensure loyalty strategy is integrated with broader marketing, merchandising, and promotional strategies.
• Lead the end-to-end deployment of CRM communications across email, SMS, mobile app push notifications, and other digital channels.
• Translate loyalty and marketing strategies into targeted, personalized campaigns and triggered messaging programs.
• Oversee campaign planning, audience selection, scheduling, deployment, and performance tracking.
• Design automated lifecycle messaging programs including onboarding, activation, promotional triggers, retention, and win-back campaigns.
• Ensure CRM messaging is timely, relevant, and coordinated across channels to create a seamless customer experience.

Requirements

• Bachelor's Degree from four-year college or university with 3-4 years of tactical, hands-on experience in email marketing and marketing automation, developing and implementing automated marketing campaigns.
• Experience analyzing and applying online consumer data.

Preferred

• Retail background is highly desirable, with grocery experience a plus.