Responsibilities

• Own day-to-day loyalty program operations: offer setup, QA, launch execution, and ongoing optimization
• Plan & manage the loyalty calendar and coordinate key launches with marketing, operations and finance
• Build and maintain a test-and-learn roadmap to continually strengthen our offer strategy, value strategy and segmentation strategy
• Support loyalty product enhancements by translating business needs into requirements and working with internal teams/vendors
• Manage our loyalty platform and execute lifecycle journeys across onboarding, activation, retention, and win-back
• Build segmentation and targeting to improve personalization efforts and performance (new vs lapsed vs high frequency, etc.)
• Partner with creative/brand to ensure messaging is on-brand and clear, with strong offers and CTAs
• Improve member acquisition and “known guest” growth through improving & innovating new data capture moments
• Help define what data we collect and how it’s used to drive personalization and smarter offers
• Track and report weekly/monthly loyalty performance and campaign results

Requirements

• 3–5 years of experience in loyalty, CRM, lifecycle marketing, or customer engagement (QSR/restaurant, retail, or hospitality preferred)
• Experience executing campaigns across email/SMS/push and managing a promotional calendar
• Strong analytical skills (can interpret performance, spot patterns, recommend next actions)
• Comfortable operating cross-functionally in a fast-paced environment; strong project management
• Highly detail-oriented with strong project management and follow-through; able to manage multiple workstreams
• Punchh experience preferred (offer setup/QA/reporting and basic program administration)

Preferred

• Nice to have: familiarity with app + online ordering ecosystems and how loyalty integrates into them