Responsibilities

• Develop and implement marketing strategies for assigned Growth and Tier 3 client segments, aligning client goals with Manheim's auction capabilities and services.
• Build understanding of client business models, remarketing objectives, and market challenges within the Growth and Tier 3 segments.
• Create account-specific marketing plans and serve as a primary marketing contact for assigned accounts.
• Serve as primary marketing liaison for assigned commercial accounts, building trust and long-term partnerships.
• Design and execute targeted marketing campaigns supporting client remarketing goals across Manheim's auction network.
• Collaborate with Field Marketing and cross-functional teams to ensure consistent execution of client initiatives.
• Coordinate multi-channel marketing approaches, including digital, events, and location-based activations.
• Leverage analytics platforms (e.g., Salesforce) and AI-enabled tools to synthesize large data sets into clear insights, summaries, and performance narratives for internal stakeholders and clients.
• Translate campaign, buyer, and account-level data into actionable recommendations that inform account strategy, optimization opportunities, and growth planning.
• Develop concise, insight-driven recaps and summaries that clearly communicate performance, trends, and next steps across Sales, Field Marketing, and Key Account Marketing partners.

Requirements

• Bachelor’s degree in related discipline and 6 years of progressive experience in B2B marketing, with focus on account management and campaign execution. The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field.
• Demonstrated success in building and maintaining client relationships.
• Experience managing marketing budgets and demonstrating campaign ROI.
• Ability to distill complex information into clear, concise insights for diverse audiences.
• Excellent communication and presentation skills for client interactions.
• Ability to prioritize work and demonstrate agility among competing priorities.
• Great attention to detail is a must.
• Strong analytical skills and experience with marketing analytics tools and CRM platforms (e.g., Salesforce).
• Experience using AI-powered tools or advanced analytics to summarize data, identify trends, and support strategic decision-making.
• Ability to work on CST or EST schedules to accommodate internal and external customers

Preferred

• Degree in Marketing, Business, Analytics, or related field.
• Automotive, auction, fleet, rental, or remarketing industry experience.
• Experience with growth-stage accounts or emerging client segments.
• Proficiency in marketing analytics and data visualization platforms.

Benefits

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.