Responsibilities

• Onboard, maintain and grow assigned client portfolio; coordinate / collaborate with Account Management, Media Strategy and programmatic leadership on long-term strategic roadmap
• Develop programmatic strategies utilizing knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed quantitatively based recommendations to accomplish client goals and objectives
• Create presentations, regular reporting, and other documents for client use in the evaluation and approval of programmatic campaigns
• Develop programmatic campaign targeting and measurement strategies, ensuring it aligns to the client’s business goals; oversee strategy implementation across all programmatic mediums (display, video, native, digital audio, CTV, digital out of home)
• Develop action plans for achieving and measuring campaign success; identify KPIs, processes for measurement, and optimization strategies
• Own performance accuracy for campaign execution, optimization, and insights for all assigned clients
• Develop processes to help improve efficiency of the team; scale processes across greater programmatic practice
• Keep agency counterparts and clients up to date on industry trends and technology partners, seeking out opportunities to vet and test new technologies
• Research, vet and test technology partners to drive performance for clients
• Responsible for managing a team of direct reports (remote and across all Rise locations)
• Accountable for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
• Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues
• Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
• Watch and check programmatic media trends, tools, technologies, and recommend direction for investment and implementation
• Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed
• Participate in vendor meetings with current and potential partners

Requirements

• Bachelor's degree (communications, marketing, advertising, or business)
• 4+ years relevant work experience in digital / programmatic media preferred; agency experience a plus
• Expert usage of Microsoft Office suite, with strong emphasis on Excel
• Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies
• Experience developing and managing high performance teams a plus
• Strong relationships with publisher and technology partners
• Advanced knowledge of the importance and role of programmatic within a media plan and how to leverage it strengths
• Proven ability to convert and implement strategic plan directions into flawless tactical executions
• Demonstrated understanding of media planning concepts such as reach, frequency, frequency management, impression share, ROI, ROAS, and other KPIs
• Certificates in Google DV360, Google Campaign Manager, and The Trade Desk required.

Nice To Have

• Strong analytical capabilities with aptitude to understand technical nuances associated with various media buying platforms in order to improve client results
• Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level
• High comfort level participating in brainstorms and ideation sessions
• Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs

Benefits

• opportunity to work in an ever-evolving industry that will foster learning and development
• provide an innovative work environment with diverse projects and clients
• career advancement paths
• a collaborative team environment
• corporate social responsibility initiatives
• inclusive and diverse culture
• association with a reputable media agency