Responsibilities

• Onboard, maintain and grow assigned client portfolio; coordinate / collaborate with Account Management, Media Strategy and programmatic leadership on long-term strategic roadmap
• Develop programmatic strategies utilizing knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed quantitatively based recommendations to accomplish client goals and objectives
• Create presentations, regular reporting, and other documents for client use in the evaluation and approval of programmatic campaigns
• Develop programmatic campaign targeting and measurement strategies, ensuring it aligns to the client’s business goals; oversee strategy implementation across all programmatic mediums (display, video, native, digital audio, CTV, digital out of home)
• Develop action plans for achieving and measuring campaign success; identify KPIs, processes for measurement, and optimization strategies
• Own performance accuracy for campaign execution, optimization, and insights for all assigned clients
• Develop processes to help improve efficiency of the team; scale processes across greater programmatic practice
• Keep agency counterparts and clients up to date on industry trends and technology partners, seeking out opportunities to vet and test new technologies
• Research, vet and test technology partners to drive performance for clients
• Responsible for managing a team of direct reports (remote and across all Rise locations)

Requirements

• Bachelor's degree (communications, marketing, advertising, or business)
• 4+ years relevant work experience in digital / programmatic media preferred; agency experience a plus
• Expert usage of Microsoft Office suite, with strong emphasis on Excel
• Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies
• Demonstrated understanding of media planning concepts such as reach, frequency, frequency management, impression share, ROI, ROAS, and other KPIs
• Certificates in Google DV360, Google Campaign Manager, and The Trade Desk required.
• Strong analytical capabilities with aptitude to understand technical nuances associated with various media buying platforms in order to improve client results
• Proven experience in developing ongoing processes that positively impacted the profitability / efficiency of an account team
• Establishes self as a trusted resource by developing relationships with key internal and external stakeholders
• Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level

Preferred

• agency experience a plus
• Experience developing and managing high performance teams a plus
• Strong relationships with publisher and technology partners
• High comfort level participating in brainstorms and ideation sessions