Responsibilities

• The International Brand Marketing Manager supports the global expansion of the Raising Cane’s Brand by deploying Brand strategy across international markets for both Company-owned and Franchise-owned Restaurants.
• This role conducts market analysis, supports the development and implementation of marketing plans and campaigns, and oversees the creation of marketing materials in partnership with the Director of Brand Marketing – UK, International Franchise Partners and other cross-functional teams.
• The position also leads onboarding and training for internal marketing roles supporting both Company and Franchise operations.
• Remove when formatting finalized.
• Ensure consistent global brand positioning while adapting marketing materials for cultural relevance; collaborate with regional marketing teams and Franchisee Marketing to maintain alignment
• Conduct multi-market research to identify opportunities, analyze competitors, and assess international consumer trends to guide programs and campaigns
• Partner with international teams and Franchise Partners to develop and execute marketing plans, materials, and supporting tools that drive business performance
• Lead and support onboarding, training, and development for international marketing roles across Company and Franchise organizations
• Oversee and support the development of marketing materials and resources with Restaurant Support Office teams to support Company and Franchisee needs
• Monitor and support marketing activity, providing guidance and expertise to maintain brand standards and drive profitability