Responsibilities

• Lead marketing operations strategy to support growth, scalability, compliance, and executional excellence across the marketing organization.
• Own and optimize legal, regulatory, and compliance review processes to ensure timely, efficient, and compliant approval workflows.
• Oversee global asset management systems, governance standards, and lifecycle processes to ensure consistency, accessibility, and brand integrity.
• Ensure alignment with EUMDR, privacy regulations, and data governance requirements across all marketing platforms and customer engagement programs.
• Lead marketing automation strategy, platform governance, and campaign enablement to drive performance, segmentation, personalization, and reporting excellence.
• Drive AI acceleration initiatives within marketing operations, identifying opportunities to enhance content production, personalization, analytics, workflow efficiency, and decision-making.
• Oversee digital production, web operations, and merchandising strategy across eCommerce platforms to ensure seamless execution, optimized user experience, and revenue growth.
• Ensure operational excellence and high-quality execution across all customer-facing events, including tradeshows, congresses, and field programs, with strong focus on logistics, branding, and on-site experience.
• Establish KPIs, dashboards, and performance reporting frameworks to measure operational effectiveness, automation performance, and ROI.
• Partner with IT, digital, commercial excellence, legal, privacy, and global teams to ensure technology integration, governance alignment, and enterprise-wide consistency.
• Lead and develop a high-performing operations team, fostering a culture of continuous improvement, accountability, and innovation.