Responsibilities

• Provide Strategic Leadership: Develop and execute global integrated marketing communications plans for specific solutions, that can be customized to deliver impact at regional levels, aligning with Beckman Coulter Diagnostics' strategic priorities. This includes campaign development for target personas and channel strategies, in collaboration with regional and global product marketing teams.
• Drive New Product Launch Excellence: Own the IMC workstream within the New Product Launch Excellence Process. Partner with Global Product Marketing to commercialize new products, including developing value propositions, differentiated solution stories/messaging, and launch activation. Establish launch excellence best practices for industry-leading solutions.
• Utilize Customer Journey Mapping: Utilize segmentation and voice of customer insights to map out the customer journey across various channels. Develop targeted, high-impact programs and measure their performance in partnership with the digital marketing team.
• Lead Content Development: Lead the creation and production of high-value, customer-facing materials designed to leverage clinical evidence and drive thought leadership. Support product marketing in developing sales enablement programs and tools.

Requirements

• Bachelor’s degree in marketing, communications, journalism, English, business, science or related field with 9+ years of related experience OR Master’s degree and 7+ years of related experience
• Marketing Communications and brand development experience, including leading the development and execution of demand generation campaigns across integrated communication channels
• Proven experience leading cross-functional projects in a matrixed global organization or agency experience.
• In-depth understanding of the Hospital Lab environment and hospital lab stakeholders.
• Strong knowledge and experience in the IVD industry, encompassing marketing, product launch and commercial practices.
• Strong understanding of digital marketing, content management systems, marketing automation and Google Analytics is also preferred
• Travel, Motor Vehicle Record & Physical/Environment Requirements:
• Must be able and willing to travel occasionally (3-4X/year) both domestically and internationally
• Must have a valid driver’s license with an acceptable driving record
• It would be a plus if you also possess previous experience in:

Preferred

• Strong understanding of digital marketing, content management systems, marketing automation and Google Analytics is also preferred

Benefits

• Beckman Coulter Diagnostics, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info .
• At Beckman Coulter Diagnostics we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.
• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.