Manager, Influencer & PR, Erborian

New York City, NY (Hybrid)

$90K/yr – $95K/yrManager3+ years expFull time

Posted 8 hrs ago

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Job Summary

Own Erborian's U.S. influencer and PR program, driving creator growth, paid activations, and performance analytics across beauty and skincare channels.

  • Lead high-volume influencer programs and performance tracking
  • Manage end-to-end partnerships, events, and affiliate initiatives
  • Align creator activity with brand heritage and retail impact

Job Description

Responsibilities

  • Execute Erborian’s U.S. influencer strategy across mega, macro and micro creators, driving structured and sustained community growth and retention.
  • Maintain strong, active relationships with talent managers, agents and independent creators.
  • Proactively nurture top organic brand fans and high-potential creators, converting early affinity into retained brand love.
  • Lead paid influencer partnerships end-to-end, including negotiation, usage rights management, contracting, briefing, execution and performance reporting.
  • Oversee evergreen gifting and VIP seeding strategy, ensuring organized, updated and strategic list management.
  • Manage a high-volume influencer program with strong organization, cadence and consistent touchpoints.
  • Continuously cultivate and expand creator relationships aligned with Erborian’s heritage and skincare authority.
  • Identify high-performing organic content and flag opportunities for paid amplification.
  • Ensure creator briefs are structured to support both organic storytelling paid usage.
  • Support the development and future launch of an affiliate program.

Requirements

  • 3-4 years of experience in influencer marketing within beauty and/or skincare
  • Proven experience managing a high-volume, organized influencer program
  • Established relationships within the beauty, skincare, and wellness influencer space
  • Demonstrated track record of driving organic community growth and sustained creator engagement
  • Strong understanding of negotiating, influencer contracts, usage rights, content briefing, and campaign execution
  • Experience operating within retail-led environments
  • Analytical mindset with fluency in EMV tracking and performance reporting
  • Team player with strong worth ethic
L'OCCITANE Group (B Corp) logo

L'OCCITANE Group (B Corp)

3.6 Glassdoor

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: Maison L'Occitane en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze. Innovative venture studio OBRATORI is also part of the Group. With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet.The mission statement of the Group is: With empowerment we positively impact people and regenerate nature. The L'OCCITANE Group is a certified B Corporation.

Founded in 1976
CHE
6.7K employees (631 in marketing)
63% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
3.5M
Monthly Google Ads Budget
$19.8K
Traffic Source Mix
Search
47.9%
Direct
42.5%
Referral
4.6%
Social
2.4%
Paid
2.2%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
495 (7% of company)
Median Career Experience
12 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
3