Responsibilities

• Partner with the Senior Director of Marketing to develop quarterly and seasonal influencer, social, and content strategies across a portfolio of emerging beauty brands.
• Translate marketing priorities into culturally relevant, talkable campaigns that support brand awareness, retail growth, and product launches.
• Lead end-to-end influencer marketing across paid, organic, affiliate, ambassador, and gifting programs, from strategy and creator identification through execution and reporting.
• Develop campaign strategies, creator briefs, and content frameworks that align with each brand's positioning, voice, and business objectives.
• Build and manage relationships with creators, talent managers, agencies, and key external partners.
• Oversee influencer budgets, contracts, product seeding, usage rights, campaign timelines, and performance reporting, using insights to optimize future programs.
• Lead the development and execution of social content calendars, ensuring content is on-brand, culturally relevant, and delivered from concept through publishing.
• Identify emerging social, creator, and cultural trends, bringing new ideas and opportunities to keep brands at the forefront of the beauty conversation.
• Manage, coach, and develop a team of two direct reports across influencer, social, and content marketing, establishing clear priorities and maintaining a high standard of execution.
• Track and report on key performance metrics across influencer, social, and content initiatives while continuously improving team processes, workflows, and operational efficiency.

Requirements

• 2 - 3 years of experience in influencer, social, or digital marketing, preferably within beauty, skincare, fragrance, or consumer brands.
• Experience developing integrated influencer and content strategies.
• Previous people management experience required.
• Deep understanding of the creator economy and social media landscape.
• Strong project management and organizational skills with the ability to manage multiple brands simultaneously.
• Experience managing agencies, creators, and cross-functional teams.
• Strong analytical mindset with experience measuring campaign performance.
• Excellent communication and presentation skills.