Responsibilities

• Own the GTM Systems Architecture
• Own HubSpot and other GTM tooling implementations (e.g., Equals, Sybill, QuotaPath)
• Ensure CRM is the trusted system of record: clean field definitions, automation logic, time-stamps, and reporting structure
• Design scalable data models, workflows, and integrations across systems
• Maintain clear documentation and governance standards for all GTM tooling
• Identify and deploy automation across the revenue lifecycle: pipeline tracking, rep activity capture, routing, data enrichment, and reporting
• Implement AI-driven workflows to reduce manual CRM updates
• Evaluate and implement workflow automation tools including building in-house tooling
• Own the infrastructure powering revenue dashboards
• Ensure commercial KPIs (pipeline health, win rates, conversion rates, rep activity) are accurate and accessible