Manager, Growth Marketing, Web + Mobile at Begin | USA | $100K/yr – $115K/yr

Begin

Manager, Growth Marketing, Web + Mobile

USA (Remote)

$100K/yr – $115K/yrManager4+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end user acquisition for a subscription-based product across web and mobile at Begin.

Own performance channels across Meta, Google, TikTok, programmatic, and affiliates.
Must-have: 4–6+ years in performance marketing with multi-channel ownership.
Standout: Experience managing multi-million-dollar budgets and CRO experiments.

Job Description

Responsibilities

Develop and execute integrated acquisition strategies across web and app ecosystems.
Own performance marketing channels including: Meta, Google (Search, Display, App Campaigns), programmatic partners, Apple Search Ads, TikTok, Pinterest, affiliate networks.
Build and optimize full-funnel acquisition campaigns focused on efficiency, scale, and high-quality subscribers.
Structure and lead ongoing experimentation across: creative concepts, audience targeting, bidding strategies, landing pages and app store assets, trial flows and onboarding experiences.
Identify and unlock new growth levers (e.g., influencers, podcast advertising, emerging platforms).
Own KPIs across the acquisition funnel: CAC / CPI / CPT, ROAS, trial start rate, subscription conversion rate, retention, LTV:CAC ratios.
Obsess over the end-to-end journey — from impression to trial to subscription to retention.
Partner with Product and Engineering to improve landing page conversion (web), optimize trial-to-subscription flows (mobile), design and execute A/B tests, drive CRO initiatives including funnel analysis and landing page experimentation.

Requirements

4 - 6+ years of experience in performance marketing or user acquisition across web and or mobile
Experience managing campaigns across Meta, Google, TikTok, and at least one additional growth channel
Experience in consumer subscription businesses, preferably trial based products
Strong understanding of subscription economics, LTV modeling, and funnel optimization
Experience managing multi million dollar budgets and optimizing toward CAC and ROAS targets
Hands on experience with A B testing and experimentation frameworks
Strong analytical skills and comfort working in Google Analytics, Looker or similar BI tools, and Excel or Sheets
Familiarity with mobile attribution and privacy frameworks including AppsFlyer, SKAdNetwork, and ATT

Preferred

You believe growth is about acquiring the right customers, not just more customers.
You understand that sustainable scale comes from strong fundamentals in measurement, experimentation, and creative iteration.
You balance analytical rigor with creative instinct.
You are deeply curious about customer behavior and what motivates families to act.
You believe performance marketing should strengthen long term brand trust, not erode it.
You are energized by building systems that compound over time.
You are excited to help build products that support parents and help children learn and grow.

Begin

4.1 Glassdoor

Begin is the award-winning early learning company offering children the best start possible through digital, physical, and experiential learning programs. With play-based products including HOMER, codeSpark, and Little Passports, plus innovative learning memberships, Begin builds the skills that matter most to help kids achieve their fullest potential in school and life. Begin is backed by the most recognized names in early childhood development, including LEGO Ventures, Sesame Workshop, and Gymboree Play & Music. For more information about Begin and its suite of integrated programs, visit www.beginlearning.com.

Founded in 2011

371 employees (37 in marketing)

beginlearning.com

51% recommend to a friend

70% CEO approval