Responsibilities

• Lifecycle Marketing Strategy: Design and support tailored marketing campaigns for different stages of the customer journey, optimizing each touchpoint for engagement and conversion.
• Test and Learn Approach: Conduct A/B testing on marketing materials to determine the most effective versions, enhancing overall campaign performance.
• Performance Analytics & Optimization: Analyze campaign performance data to identify trends and assess the effectiveness of marketing tactics, providing actionable insights to adjust strategies and improve outcomes.
• Cross-functional Collaboration: Build strong relationships across teams to ensure campaigns are cohesive, effective, and delivered on time.
• Stakeholder Communication: Regularly report campaign progress and results to stakeholders, gather feedback, and ensure alignment with teams and leadership.
• Trend Integration: Stay informed on the latest marketing technologies and industry trends, integrating innovative solutions to enhance strategies.
• Content Marketing: Leverage knowledge of content marketing tactics, including SEO, email marketing, digital advertising, and social media marketing.
• Compliance Assurance: Ensure all marketing campaigns are submitted for compliance review to meet legal and regulatory standards.
• Other duties as assigned.

Requirements

• 4 Year/Bachelor’s Degree
• 5 years of experience in marketing or related business experience.
• Experience with marketing automation tools and CRM systems (preferably Microsoft Dynamics 365).
• Proven ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Familiarity with project management tools, such as Jira, for managing marketing workflows.
• Ability to analyze web traffic and user behavior via Google Analytics to inform marketing strategy.
• Ability to test and evaluate multiple variables to optimize campaign effectiveness.
• Expertise in digital marketing strategies and best practices.
• Strong understanding of SEO and SEM techniques.