Responsibilities

• Oversee and optimize the workflows that distribute first party audiences to our global marketing platforms utilizing our data management tools at scale
• Serve as subject matter expert for the Growth Marketing team on identity resolution frameworks and match rate optimization across paid media channels (CTV, Social, Display, Affiliate)
• Project manage and provide updates on critical audience initiatives spanning TWDC programs
• Regularly audit and update our audience setup at the global and regional levels to adhere to legal and data governance requirements
• Work closely with Growth Marketing & xLOB stakeholders to identify new audience segmentation use cases and coordinate with Data Product on requirements for paid media enablement and activation
• Analyze audience and campaign performance data to identify opportunities for improved segmentation, reach, and activation efficiency
• Support the Senior Manager on projects related to future-proofing the Disney+ paid media martech stack
• Support A/B testing, incrementality studies, and other performance measurement techniques to validate and evolve targeting tactics against 1P audiences
• Support the rollout of large scale audience initiatives that can be leveraged to improve audience targeting, frequency management, attribution, and media efficiency across subscriber households
• Collaborate with Ad Sales and Partnership teams on audience overlap analyses and opportunities
• Manage a team responsible for supporting the audience request queue, overseeing workload prioritization, resource allocation, and execution of audience builds, activations, and troubleshooting across paid media channels