Responsibilities

• Develop global co‑marketing program strategies aligned to IBM’s growth segments, priority offerings, and partner routes to market.
• Design program structures, incentives, and investment frameworks that drive measurable revenue impact for partners and IBM.
• Apply AI‑driven marketing practices- including automation, predictive insights, and optimization- to scale demand creation and enhance program performance.
• Oversee end‑to‑end program governance, ensuring compliance with legal, trust, and compliance requirements.
• Manage a multimillion‑dollar global marketing budget, optimizing spend allocation and financial stewardship.
• Establish and maintain KPI frameworks to measure performance, ROI, and pipeline impact; use analytics to continuously improve outcomes.
• Ensure strong alignment with global sales, business units, and Geo and Market marketing teams to support both global consistency and local market priorities.
• Lead, coach, and develop a global team of marketing professionals, fostering accountability, collaboration, inclusion, and continuous improvement.

Requirements

• +10 years of experience managing large‑scale global marketing programs or demand‑generation initiatives.
• Demonstrated success leading global and matrixed teams.
• Proven ability to use data, analytics, and performance insights to optimize marketing outcomes.
• Experience managing significant marketing budgets, investments, and compliance requirements.
• Excellent written and verbal communication skills with the ability to influence executive‑level stakeholders.
• Strong executive presence, clear communication style, and ability to simplify complexity.

Preferred

• Deep understanding of partner ecosystems, including distributors, VARs, MSPs, and hyperscaler marketplaces.
• Experience applying AI, automation, and advanced digital marketing practices at scale.
• Familiarity with partner programs, partner incentives, and/or co‑marketing models.