Responsibilities

• lead product strategy and execution across owned and earned media capabilities within the Product Management organization, part of the Omnichannel and Consumer Technology team
• collaborate with engineering, infrastructure, enterprise data, analytics, social, creative, and marketing partners—as well as regional and global business teams—to evolve the technology ecosystem supporting creator management, UGC activation, social listening, content performance measurement, and cross-channel engagement initiatives
• Define product vision and strategy: Outline the long-term goals and direction of the product in line with corporate initiatives (e.g. modernization) and division goals
• Develop and maintain product roadmaps: Create a prioritized plan for rollouts, future product features and releases
• Develop, implement, and maintain production timelines across multiple departments
• Understand business needs and translate them into detailed technical requirements for engineering assignment
• Collaborate closely with engineering, other product teams, brand, and 3PP in the development, QA, and release of products
• Balance resources to ensure success for the entire organization
• Operationalize & Educate: Develop product positioning and messaging approach for launches using multi-layered communication formats supported with accessible documentation
• Monitor and analyze product performance: Track key metrics and identify areas for product improvement

Requirements

• Deep domain expertise in Commerce, particularly in beauty retail and affiliate marketing, with strong knowledge of industry players, trends, and best practices
• Proven leadership across the full product development lifecycle, from strategy through execution
• Extensive stakeholder management experience within complex, matrixed, and international environments
• Strong grasp of digital marketing platforms, content ecosystems, audience engagement strategies, and performance optimization approaches
• Skilled in applying human-centered design principles to create user-focused product solutions
• Data-driven decision-maker with hands-on experience using analytics tools and interpreting consumer behavior
• Exceptional communication and collaboration skills, with the ability to translate between business and technical stakeholders and lead empowered teams

Preferred

• Bachelor’s degree (or equivalent) in product management and owned/earned media strategy + measurement
• Previous experience with social/UGC processes and best practices
• Demonstrable knowledge of digital advertising ecosystems and social and creator platform ecosystems
• Experience with custom integrations and commerce technical stacks
• Experience with Facebook Business Manager, TikTok Business Center

Benefits

• health insurance coverage (medical, dental, and vision insurance)
• wellness and family support programs
• life and disability insurance
• retirement savings plans
• education-related programs
• paid holidays and vacation time
• incentive compensation programs