Manager, Global Franchise Marketing - Barbie

El Segundo, CA (On-site)

$126K/yr – $158K/yrManager6+ years expFull time

Posted 3 months ago

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Job Summary

Lead Barbie franchise strategy and cross-functional activation to drive Gen Z growth and global licensing impact.

  • Own global Barbie franchise strategy and cross-functional tentpole planning.
  • Lead licensing strategy with Gen Z growth focus alongside Consumer Products.
  • Coordinate omnichannel activations and retail programs with cross-functional partners.

Job Description

Lead Barbie franchise and cross-functional initiatives to grow global and Gen Z opportunities.

  • Own global Barbie franchise strategy and cross-functional tentpole planning.
  • Lead licensing strategy with Gen Z growth focus alongside Consumer Products.
  • Coordinate omnichannel activations and retail programs with cross-functional partners.
Mattel logo

Mattel

La Mauritano-Tunisienne des Télécommunications est le premier opérateur mobile en Mauritanie.

Founded in 1999
Nouakchott, Nouakchott-Nord Region, MRT
318 employees (51 in marketing)

Headcount Trend

Current headcount: ~318

Marketing Team

Marketing Team Size
38 (12% of company)
Marketing Roles Posted (Last 30 Days)
21