Manager , Global Digital Performance Marketing

New York, USA (On-site)

$122K/yr – $173K/yrManager7+ years expFull time

Posted 4 months ago

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Job Summary

Drive global lower-funnel performance strategy with cross-functional alignment and KPI governance.

  • Own global lower-funnel strategy and KPI framework
  • Must-have: 7+ years in performance marketing with global/multi-market experience
  • Standout: Strong partnerships with Google, Meta, and other platforms for early access and innovation

Job Description

  • Global Performance Marketing Stewardship
  • Develop and manage the global performance marketing strategy for lower-funnel channels; partner with Global Media to define a cohesive transversal framework — including global guidelines, testing frameworks, and measurement plans — enabling regional execution aligned with global business objectives.
  • Define and monitor global performance KPIs and benchmarks
  • Consolidate regional results into clear global performance narratives
  • Drive continuous optimization through insight-led recommendations
  • Cross-Functional Partnership & Collaboration
  • Partner with Global Media, Brand Marketing, and Growth teams to align upper- and lower-funnel strategies.
  • Act as a strategic partner to regional marketing teams, enabling performance excellence across markets.
  • Build and nurture strong partnerships with key technology platforms (e.g., Google, Meta and other relevant partners) to stay ahead of innovation, unlock new capabilities, ensure early access to beta programs & advanced measurement solutions.
  • Partner closely with the SEO/GEO lead to drive a holistic search strategy, identifying integrated opportunities across channels to maximize visibility, efficiency, and commercial impact in line with global objectives.
  • Insights, Reporting & Measurement
  • Lead global performance reporting and analysis
  • Translate data into strategic recommendations for senior stakeholders
  • Identify trends, opportunities, and efficiency gains across regions
  • Performance Marketing Expertise
  • Serve as a global reference point for performance marketing best practices
  • Promote a test-and-learn culture aligned with brand standards
  • Stay ahead of industry evolution, platform innovation, and consumer behavior shifts
  • 7+ years of experience in performance marketing
  • Strong expertise in paid search and paid social
  • Experience working across global or multi-market organizations.
  • Agency background preferred
  • Strong analytical and strategic thinking capabilities
  • Excellent communication and stakeholder influence skills
  • Ability to operate effectively across global and regional teams
  • Expertise in performance marketing platforms and analytics tools
  • Ability to balance commercial performance with brand integrity
  • Agency background preferred
  • Luxury, premium, or brand-led environment experience strongly valued
Tiffany & Co. logo

Tiffany & Co.

3.3 Glassdoor

In 1837 Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn.Today, with more than 13,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture and market jewelry, watches and luxury accessories – including more than 5,000 skilled artisans who cut diamonds and craft jewelry in the Company’s workshops, realizing its commitment to superlative quality.The Company operates more than 300 TIFFANY & CO. retail stores worldwide as part of its omni-channel approach. To learn more about TIFFANY & CO. as well as its commitment to sustainability, please visit tiffany.com.

New York, New York, USA
11K employees (1,371 in marketing)
51% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
5.1M
Monthly Google Ads Budget
$802.2K
Traffic Source Mix
Search
52.5%
Direct
40.6%
Referral
3.5%
Social
2.6%
Paid
0.6%

Headcount Trend

Current headcount: ~10.6K

Marketing Team

Marketing Team Size
548 (5% of company)
Median Career Experience
12 years
Median Tenure
8 years

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