Responsibilities

• Design cross-channel CRM campaign strategies for marketing initiatives aligned to business objectives – crafting audiences, journey maps, messaging direction and testing plans
• Define and evolve end-to-end lifecycle strategies to drive engagement, retention, and revenue across key member moments
• Translate CRM strategies into clear, actionable briefs and documentation to enable seamless execution by Marketing Operations teams
• Identify testing strategies and hypotheses aligned to business objectives, in partnership with analytics teams who execute and evaluate results
• Partner with analytics to evaluate and improve campaign effectiveness with actionable recommendations
• Collaborate cross-functionally with Product, MarTech and Operations teams to onboard new CRM capabilities
• Elevate industry trends, emerging technologies and best practices to improve program strategy, effectiveness and consumer experience

Requirements

• 5-7 years of experience in CRM or digital marketing strategy (email, push, direct messaging) at an agency, consultancy or in-house marketing team
• Strong strategic thinking and ability to connect CRM to business outcomes
• Understanding of personalization, segmentation and testing frameworks
• Collaborative and organized; demonstrated ability to work cross-functionally and manage multiple projects
• Excellent stakeholder management, presentation and communication skills

Preferred

• Bachelor’s degree or higher in business management, marketing or a related field
• Experience in hospitality, travel or loyalty
• Experience in lifecycle marketing and customer journey design
• Familiarity with CRM tools (knowledge of Braze is a plus)

Benefits

• - Annual allotment of free hotel stays at Hyatt hotels globally
• - Flexible work schedule
• - Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• - A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• - Paid Time Off, Medical, Dental, Vision, 401K with company match