Responsibilities

• Trigger the consumer insight and the big idea generation by briefing the creative agency.
• Collaborate efficiently with Global Marketing Project Manager, Business Leader and Emerging Category Leader, as well as all metiers part of the 360.
• Propose the campaign calendar, and relevant list of assets and pillars.
• Propose for each launch the 360° paid content strategy (channels, touch points, assets, formats) and work with all metiers to ensure owned and earned are part of the campaign.
• Ensure consistency and relevancy across all touchpoints, aligned with the category strategy & brand priorities, and ensure 360 ROI.
• Create 360-degree brief and kickstart with key partners (McCann, Craft, TEVA, others agencies & media asset planner locally)
• Gather assets needed, establish retro planning and brief agencies accordingly.
• Manage the agencies responsible for the creation of content.
• Create and issue briefs for agencies.
• Manage & review agency progress.

Requirements

• Bachelor's degree in communications, marketing, or business.
• 3-5 years of experience in content strategy across various channels (social media, influencer marketing, website optimization, e-commerce, CRM, content creation).
• Advanced proficiency in campaign development, content creation, and 360 distribution strategies.
• Proven ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced environment.
• Excellent communication, collaboration, and problem-solving skills.
• Professional demeanor, positive attitude, meticulous attention to detail, and a proactive approach.
• Experience in KPI reporting and analysis.
• Proven ability to manage vendors and collaborate with business partners on innovations.
• Strong understanding of creative development and execution.
• Demonstrated success in executing large-scale campaigns with measurable results.

Nice to have

• Skincare experience and a strong interest in health, beauty, and dermatology preferred.
• Excellent written communication skills, with the ability to write in a medical tone of voice preferred.
• Any relevant industry awards (e.g., Cannes Lions, CLIOs, Effies) are a plus.

Benefits

• Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
• Generous time-off policy
• Access to company perks (product discounts, mobile allowance)
• Learning and development opportunities
• Employee resource groups
• Mental health and wellness programs