Own global brand storytelling and cross-functional campaign execution to deliver culturally relevant, Gen Z–oriented brand engagement across channels.

• Build cohesive narratives that connect product, culture, and consumer insights into resonant campaigns.
• Coordinate creative across teams and channels for timely, integrated launches with local relevance.
• Spot cultural trends and opportunities to keep storytelling fresh and impactful while earning internal support.

Responsibilities

• Support the development and execution of global brand marketing strategies and brand campaigns.
• Develop compelling brand narratives that connect product, culture, talent, and consumer insights into cohesive storytelling.
• Ensure storytelling is consistent across campaigns while allowing flexibility for local market relevance and cultural nuance.
• Partner with internal and external creative teams to bring campaigns to life across owned, earned, and paid channels.
• Partner with insights and strategy teams to support creative concept and asset pre-testing, ensuring campaign creative is validated through consumer feedback and optimized for resonance, effectiveness, and cultural relevance prior to launch.
• Partner with creative, social, PR, influencer, partnerships, ecommerce, and merchandising teams to align messaging, priorities, and execution.
• Serve as a key point of coordination across departments to ensure integrated campaign planning and seamless execution and launch.
• Bring fresh, Gen Z relevant ideas and innovative approaches to drive brand engagement and maximize reach.
• Deliver integrated campaigns that strengthen brand relevance and consumer engagement globally.
• Build strong cross-functional partnerships and drive alignment across teams.

Preferred

• Strategic, collaborative, and global mindset.
• Proactive, solutions-oriented, and adaptable approach to campaign planning and orchestration.
• Strong interpersonal skills with the ability to influence across levels.
• A level of comfort operating in dynamic, ever-changing business environments.
• Excitement for storytelling, innovation, and building globally resonant brand experiences.
• A strong curiosity and passion for understanding evolving Gen Z behaviors, communities, and cultural influences.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance