Manager, Global Brand Experience and Events

New York City, NY (Hybrid)

$105K/yr – $141K/yrManager5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end luxury event programs, turning global brand priorities into regional, high-impact experiences with disciplined budgets and ROI reporting.

  • Own events from concept through execution and post-event ROI, coordinating with directors and cross-functional partners.
  • Translate global marketing priorities into compelling, brand-aligned event formats across regions and licensees.
  • Drive cross-functional alignment with agencies, vendors, venues, and talent to ensure high quality and consistency.

Job Description

  • Project lead on events, or portions of, owning scope end-to-end to successful completion (e.g., runway, brand image, retail / consumer), while closely communicating with the Director(s) along the way.
  • Lead event planning and execution (e.g., event concept, guest experience, event layout and design, venue scouting, agency management, vendor hire and management, entertainment bookings and talent hospitality, décor and scenic, asset creation, food & beverage experience, permitting and logistics, contract negotiations); production schedules and timelines; budget ownership; and post event return on investment reporting.
  • Partner closely with Senior Manager(s) and Director(s) to ideate and develop compelling event concepts that elevate brand positioning and are aligned to global marketing strategies.
  • Spearhead cross-functional collaboration and alignments (internal & external) to deliver the highest caliber events.
  • Create and refine priority materials inclusive of presentations for stakeholders and detailed agency RFPs.
  • Actively drive and contribute to BX brainstorms and function as a thought leader for usable ideas.
  • Stay on the pulse of and inform team of industry happenings, key culture moments, emerging trends, and compelling brand opportunities.
  • Foster relationships with top agency partners, vendors, venues, industry creatives. Propose and vet new and exciting partners.
  • Partner closely with regions and licensee teams to ensure consistency of strategy and brand aligned executional guidance for regional and local / market events.
  • Co-lead the development of global directives for regions and licensee partners, translating seasonal marketing priorities into compelling event formats.
  • 5+ years of experience in lifestyle and/or luxury brand communications or marketing with a focus on events (brand image and consumer/ retail); strong knowledge of fashion industry is required.
  • Strong project ownership experience within events and managing agencies, vendors, and production teams.
  • Budget development & management.
  • Strong relationships across experiential agencies, vendors, and venues.
  • Experience with high-profile talent and influencers.
  • Education: Bachelor’s degree or equivalent.
  • Ability to drive concurrent projects from beginning to end while meeting and defining benchmarks.
  • Experience with global teams, regional markets and/or licensee partners preferred.
  • Adobe Suite preferred.
  • Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
  • 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
  • Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
  • Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
  • Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
  • Education Assistance: Receive support for continued education including tuition reimbursement.
  • Associate Discount: Shop at our company outlets and e-commerce sites at a discount.
Calvin Klein logo

Calvin Klein

3.5 Glassdoor

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future.Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, non-conformist ideals. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, and underpins our promise of creativity, confidence and empowerment.The Calvin Klein brands are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are rooted in responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9.3 billion in 2022. Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.

Founded in 1968
USA
8.3K employees (1,336 in marketing)
63% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
880.5K
Monthly Google Ads Budget
$18
Traffic Source Mix
Search
52.6%
Direct
39.1%
Referral
4.3%
Social
1.7%
Paid
2%

Headcount Trend

Current headcount: ~8.8K

Marketing Team

Marketing Team Size
683 (8% of company)
Median Career Experience
13 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
6

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