Responsibilities

• Responsible for translation of brand strategy into integrated go-to-market plans for assigned brands and priority products, inclusive of objectives, positioning, target audiences, and channel mix.
• Execute campaigns across retail, media, digital and social, creator, PR, events and more in close partnership with Senior Managers, cross-functional teams, and agencies.
• Lead day-to-day program execution with internal and external partners, keeping work aligned, on brief, and moving forward.
• Write clear, effective briefs and support creative development and asset production from concept through delivery and localization, leveraging AI where appropriate
• Deliver region-ready assets, toolkits, and calendars that enable adoption and adaptation at speed while maintaining brand cohesion.
• Track and measure against KPIs, synthesize learnings, and support optimization recommendations to improve impact.
• Manage project timelines, budgets, and deliverables for assigned initiatives, ensuring executional excellence and on-time delivery.
• Partner with regional marketing teams and key accounts to ensure local insights, retail moments, and channel realities are reflected in plans and executions.
• Work closely with Brand Creative to ensure visual and tonal consistency across platforms, activations, and content.
• Stay curious and proactively identify new formats, platforms, and cultural moments that help our brands connect authentically with consumers.
• Prepare clear updates, recaps, and presentations that communicate plans, progress, and results to stakeholders

Requirements

• Education: Bachelor’s degree in marketing or related field. MBA a plus
• 5+ years in integrated consumer marketing/brand management with proven campaign/brand activation experience. Toy, Game or Licensing experience a plus – though is not a requirement.
• Data-driven mindset: We pair art with science – and are driven by data and consumer insights. This role needs to review insights, pull out key learnings, and action against them.
• Team player: We are stronger together and thrive when we share and build on good ideas.
• Storyteller: Ability to organize and share sophisticated information in a compelling way using story to persuade an audience.
• Channel knowledge: Have knowledge of key marketing channels, including digital marketing and media, ecomm, social, YouTube, PR, and retail.
• Organization and detail orientation: The details matter when it comes to executing with excellence, especially as every team member will be expected to manage multiple projects at a time.
• Relationship builder : Strong leadership and networking abilities. This role works with many cross-functional teams and strong daily communication with our partners is a key to success.
• Business management : Proficiency in project management, Microsoft Office, and budget management.

Benefits

• Health & Wellness: Programs and resources to support your well-being
• Time Off to Recharge: Vacation, holidays, and flexible time off
• Financial Well-being: Resources to support long-term financial planning
• Life & Family Support: Programs to support you and your family
• Giving Back: Volunteer and community initiatives
• Learning & Development: Opportunities to grow your skills and career
• Exclusive Perks: Product Discounts and additional offerings