Manager, Field Marketing at GoTo Foods | Sandy Springs, GA

Manager, Field Marketing

Sandy Springs, GA (On-site)

Salary Not AvailableManager4+ years expFull time

Posted 3 months ago

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Job Summary

Drive local restaurant marketing for McAlister’s, serving as the field liaison between franchise partners, agencies, and brand/ops teams.

Own local marketing strategy, programs, events, and campaigns to boost awareness, engagement, and sales.
Must-have: 4–7 years in marketing or related field with local/regional plan execution.
Standout: Experience across franchised/retail or food service with cross-functional coordination.

Job Description

Responsibilities

The Field Marketing Manager will provide local marketing strategy, marketing programs, campaigns, events & execution support for restaurants and franchise client partners to ensure increased brand awareness, engagement and sales.
McAlister’s Field Marketing Manager will play a critical key role as marketing liaison & subject matter expert between franchise partners, agency partners, brand marketing, operations team and cross-functional engine teams.

Requirements

Bachelor's Degree Marketing, public relations, communications, business, advertising, or other related discipline Pref
4-7 years Experience in marketing, business administration, sales, or related field Pref
4-7 years Experience developing and executing local/regional marketing plans and programs Pref
Experience leveraging media, promotions, and public relations to drive results Pref
Retail, franchisee, and/or food service experience Pref
Working knowledge of developing and executing marketing plans and programs across multiple platforms
Ability to analytically/statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends
Ability to create program goals, messaging, communication, and overall event plans
Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder
Ability to present to key stakeholders in a relevant and compelling manner

Preferred

Bachelor's Degree in Marketing, public relations, communications, business, advertising, or related discipline (Pref)
4-7 years experience in marketing, business administration, sales, or related field (Pref)
4-7 years experience developing and executing local/regional marketing plans and programs (Pref)
Experience leveraging media, promotions, and public relations to drive results (Pref)
Retail, franchisee, and/or food service experience (Pref)

GoTo Foods

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

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