Responsibilities

• Works closely with the Firehouse Subs® US regional field team and Franchisees to ensure successful execution of brand programs including new product/promotion rollouts
• Develops and sets local compelling marketing strategies and oversees impactful regional campaigns to meet the unique needs of each market or region, including specific marketing objectives (Sales, Traffic, New Guests, ROI & Brand Loyalty goals)
• Partnership & Sponsorship Development: Identify and establish partnerships with local businesses, community organizations, and event sponsors to enhance brand visibility and create community connections. Collaborate on joint marketing efforts and co-branding opportunities that bring mutual value.
• Supports the analysis of promotions, marketing programs, and new product introductions and effectively measures their success to help gain greater understanding of local sales, traffic, and profitability
• Influences franchisee sales and profitability by making data-driven recommendations across all product and sales channel categories
• Provides reporting and business/trend analysis allowing performance analytics team and franchisees to make profit-maximizing decisions
• Adds to franchisees’, regional team’s, and the brand’s understanding of regional and individual restaurant sales and traffic-driving tactics
• Performs regular restaurant visits throughout the Southeast region to audit merchandising execution & build relationships with franchise partners

Requirements

• Bachelor’s Degree in Business, Marketing, Sales, or a related field
• 3-5 years relevant work experience
• Demonstrates excellent organization skills, with ability to prioritize and handle multiple tasks
• Demonstrates strong business acumen, interpersonal skills, and influencing ability to maintain and grow productive relationships with franchisees
• Demonstrates effective written and verbal communication, to include formal presentations and the ability to prepare and present to franchisees on a regular basis and senior leadership on an occasional basis
• Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, ad agencies, local marketing vendors, internal RBI functions, and senior leadership
• Demonstrates high level of problem-solving skills.
• Advanced in Microsoft Suite (especially Excel and PowerPoint)
• Honesty, high integrity, personal accountability, ownership, and a passion for the success of the brand, the team, and personal career growth.