North Mill Equipment Fi

Manager, Field Events Marketing

USA (Remote)

$90K/yr – $120K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Lead end-to-end SMB event marketing and partnerships, owning event selection, logistics, partner engagement, on-site presence, and pipeline reporting to drive measurable partner-driven revenue from broker networks and SMB communities.

  • Own end-to-end event logistics and pre-show outreach to book meetings with SMB owners across verticals.
  • Partner with Head of Partnerships to target and attend events where referral partners gather, and run presence at flagship broker and ISO events.
  • Manage the HubSpot event flow, plan VIP hospitality, and report weekly pipeline, activations, and channel CAC.

Job Description

Responsibilities

  • Identify and execute events where small business owners attend in volume — across restaurants, healthcare, auto, construction, retail, beauty, manufacturing, and other SMB-heavy verticals.
  • Own end-to-end logistics (contracts, booth design, shipping, swag, staff scheduling) and build pre-show outreach to book meetings before we land.
  • Work hand-in-hand with our Head of Partnerships to identify the events where their target referral partners gather — CPA chapter events, payment processor conferences, fractional CFO communities, franchise expos, business broker conferences, SMB consultant gatherings, and beyond.
  • Evaluate, prioritize, book, and run BriteCap’s presence at these events.
  • Run BriteCap’s presence at the broker industry’s flagship events (Debanked CONNECT and others) where our existing ISO and broker partners gather.
  • Coordinate with our broker team to maximize on-site relationship-building, host hospitality for top-producing brokers, and stand up booth and sponsorship presence that reinforces BriteCap’s position in the broker community.
  • Own HubSpot flow for every event: list segmentation, lead routing, nurture sequences, and SLA enforcement with sales and partnerships.
  • Plan VIP dinners, suites, and 1:1 hospitality for high-value brokers, partners, and prospects.
  • Report weekly on pipeline, partner activations, and channel-level CAC.