Manager, External Communications – Reputation & Creative

USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own external communications strategy that protects reputation while shaping enterprise storytelling across earned and owned channels; translate complex tax and financial topics for broad audiences; and build crisis-ready relationships with media and partners.

  • Own external comms and crisis response in collaboration with PR and Legal to protect reputation and inform key audiences.
  • Lead cross-channel storytelling across owned, earned, and social, aligning messages with brand standards.
  • Use performance insights to refine messaging and expand reach across media, social, and digital formats.

Job Description

Own external communications strategy that protects reputation while shaping enterprise storytelling across earned and owned channels; translate complex tax and financial topics for broad audiences; and build crisis-ready relationships with media and partners.

  • Develop and execute external communications strategies that elevate brand awareness and protect company reputation
  • Lead creative communications efforts, including PR initiatives, announcements, and enterprise storytelling across formats (social, video, and digital content)
  • Build and maintain strong relationships with media, reporters, and external partners
  • Translate complex tax and financial topics into clear, engaging, channel-native content
  • Partner cross-functionally to deliver integrated storytelling across owned, earned, and social channels
  • Create and support content for campaigns, ensuring consistency with brand messaging and guidelines
  • Monitor and evaluate brand reputation across channels, identifying risks and opportunities
  • Optimize content and messaging using performance insights to improve reach, engagement, and clarity
  • Guide response strategies during reputational or crisis moments in partnership with PR, Legal, and Customer teams
  • Manage PR agencies and external partners, including workflow, prioritization, and performance
H&R Block logo

H&R Block

3.8 Glassdoor

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together...we truly believe it!

Founded in 1955
Kansas City, Missouri, USA
16K employees (361 in marketing)
72% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.7%
Direct
52.8%
Referral
5.3%
Social
0.8%
Paid
1.2%

Headcount Trend

Current headcount: ~15.8K

Marketing Team

Marketing Team Size
229 (1% of company)
Median Career Experience
18 years
Median Tenure
10.6 years
Marketing Roles Posted (Last 30 Days)
3

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