Manager, External Communications

Charlotte, NC (Hybrid)

$96K/yr – $192K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own external narrative and media relations for a corporate communications function that translates complex HVAC/industrial wins into credible external stories across trade, local, and business media.

  • Own media relations and proactive outreach to raise earned media and bolster share of voice.
  • Shape executive messaging, interview prep, and crisis-ready statements to equip spokespeople for key interviews and issues responses.
  • Monitor industry news and emerging risks to translate wins into external narratives and protect brand reputation.

Job Description

Responsibilities

  • Develop and execute external communications strategies aligned to business priorities and brand reputation goals.
  • Write and manage a range of external communications materials, including press releases, key messages, media statements, case studies/testimonials, executive talking points, and other stakeholder-facing content.
  • Lead proactive media outreach across trade, local, and business media to elevate brand visibility and secure positive coverage.
  • Support media campaigns that strengthen awareness, credibility, and market positioning.
  • Prepare leaders and designated spokespeople for media interviews, including briefing materials, message development, and interview preparation.
  • Serve as a key partner in issues management by developing holding statements and supporting rapid, coordinated external responses when needed.
  • Monitor media coverage, industry news, and emerging issues to identify risks, opportunities, and timely communications needs.
  • Help translate business wins, customer success stories, and strategic milestones into compelling external narratives.
  • Build and maintain strong relationships with journalists, communications partners, and key external stakeholders.
  • Growth in positive earned media coverage across target trade, local, and business outlets

Requirements

  • Bachelor’s degree
  • 7 + years of experience in external communications, public relations, and/or corporate communications

Preferred

  • Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field
  • Experience in HVAC, building systems, or industrial/B2B industries
  • Familiarity with media monitoring and analytics tools (e.g., Meltwater, Cision, Sprout)
  • Experience developing communications for investors, government stakeholders, or industry influencers
  • Experience supporting large-scale announcements (product launches, acquisitions, major initiatives)
  • Strong presentation and advisory skills, with ability to influence senior leaders
  • Proven experience developing and executing external communications strategies, including media relations and storytelling
  • Strong writing and editing skills, with demonstrated ability to create executive-level messaging, press releases, and media materials
  • Proven experience developing customer stories, testimonials, and case studies that translate business outcomes into compelling external narratives
  • Experience managing media outreach, press engagement, and journalist relationships

Benefits

  • Health Care Benefits : Medical, Dental, Vision; Wellness incentives
  • Retirement Benefits
  • Time off and Leave : Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation
  • Disability : Short-term and long-term disability
  • Life Insurance and Accidental Death and Dismemberment
  • Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account
  • Tuition Assistance
  • To learn more about our benefits offering, please click here Work with us | Carrier Corporate
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Carrier

3.6 Glassdoor

Carrier is a global leader in intelligent climate and energy solutions, pioneering sustainable innovations in climate technologies. Founded by Willis Carrier, the inventor of modern air conditioning, we have been shaping industries and enhancing lives for more than a century. With approximately 48,000 employees across 160 countries and more than 35 trusted brands, Carrier serves customers through four business segments: Climate Solutions Americas, Climate Solutions Europe, Climate Solutions Asia Pacific, Middle East & Africa and Climate Solutions Transportation. Our solutions enable healthier, more efficient and more sustainable environments in homes and buildings, and help ensure the safe transportation of food, medicine and vaccines. Grounded in our purpose—we continue to lead through relentless innovation and a deep commitment to customer success, delivering cutting-edge solutions that bring comfort, safety and sustainability to life. Carrier. For the World We Share.

Founded in 1902
Palm Beach Gardens, Florida, USA
22K employees (590 in marketing)
66% recommend to a friend
77% CEO approval

Traffic Signals

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903.5K
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$106.9K
Traffic Source Mix
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47%
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43.2%
Referral
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Social
1.7%
Paid
0.8%

Headcount Trend

Current headcount: ~21.6K

Marketing Team

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475 (2% of company)
Median Career Experience
15 years
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