Responsibilities

• Lead DTC Engagement Strategy: Develop a deep understanding of consumer needs, behaviors, and decision-making processes across the treatment journey
• Design Omnichannel Plans: Create engagement strategies that connect brand objectives to consumer priorities across channels such as website, CRM, email, social, paid media, and digital platforms.
• Drive Insight-Based Planning: Translate audience data and behavioral insights into actionable engagement strategies that influence consumer perceptions and behaviors.
• Collaborate Across Teams: Partner with Brand Strategy, Data, Medical, Account Management, and Creative teams to ensure alignment between clinical content, brand messaging, engagement tactics, and measurement.
• Build Client Partnerships: Serve as a trusted advisor to clients, helping them navigate the complexities of Consumer engagement for pharmaceutical brands.
• Mentor Junior Strategists: Provide guidance and support to team members, fostering growth and encouraging innovative thinking.
• Champion Innovation: Identify new tools, technologies, and approaches to enhance Consumer engagement and measure impact.
• Support Workshops and Pitches: Contribute to proposals, workshops, and presentations focused on Consumer engagement strategies and omnichannel planning.
• A strategic problem solver and innovator with a strong understanding of DTC engagement dynamics.
• Accountable and dependable, delivering on commitments, building trust through follow‑through, and consistently seeking opportunities to exceed expectations.

Requirements

• 6–10 years of experience in healthcare marketing, strategic planning, and customer experience, with a focus on DTC engagement
• Proven success in developing omnichannel strategies for a launch, targeting Consumers
• A true collaborator that has worked on large scale projects across multiple digital properties - the true dot connector.
• Expertise in leveraging insights, data, and segmentation to shape HCP engagement plans.
• Strong analytical and problem-solving skills to address complex business challenges.
• Demonstrated ability to mentor and develop junior team members.
• Experience building client relationships and delivering compelling presentations.
• A collaborative attitude and ability to work effectively with cross-functional teams.
• Proactive, self-motivated, and capable of managing multiple projects simultaneously.

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.