Responsibilities

• Lead the strategy, execution, and optimization of DTC-focused paid social campaigns across platforms like Facebook, Instagram, TikTok, and Pinterest to increase brand awareness and sales.
• Analyze data to refine targeting, bidding, and creative strategies to maximize ROAS.
• Partner with creative teams to develop compelling ad assets and copy that reflect the Hydro Flask brand and key product initiatives.
• Manage A/B testing strategies across top performing creative and audience targeting.
• Partner with Marketing Center of Excellence (COE) to stay ahead of social media trends, platform updates and performance optimizations to inform strategy.
• Partner with Sr Manager, Media & Social Strategy to brief, execute and optimize full funnel media campaigns throughout the year, maximizing total dollars spent and ad-driven revenue.
• Own CRM strategy to enhance customer segmentation, targeting, and engagement for Hydro Flask fans and customers.
• Develop and execute automated email marketing and SMS campaigns to nurture leads, drive conversions, and build brand loyalty.
• Partner with support agency to A/B test subject lines, content, and send times to improve email performance.
• Budget and agency management of SMS agency (scope and spend).

Requirements

• Bachelor's Degree
• 5+ years of experience with progressive responsibilities for DTC Ecommerce
• 5+ years of experience in growth marketing, digital marketing, or performance marketing roles.
• Experience indirectly managing, mentoring, and influencing team members with track record of building and maintaining effective working relationships across functional divisions within an organization to enable success
• Strong experience managing paid social campaigns, and SEO initiatives
• Authorized to work in the United States on a full-time basis

Preferred

• Experience managing loyalty programs or retention marketing strategies
• Klaviyo experience
• Knowledge of digital marketing and the current marketing technology landscape

Benefits

• Salary + Bonus
• Healthcare
• Dental
• Vision
• Paid Holidays
• Paid Parental Leave
• 401(k) with company match
• Basic Life Insurance
• Short Term Disability (STD)
• Long Term Disability (LTD)