Responsibilities

• Develop and own the overarching digital content strategy across all retail platforms, ensuring alignment with brand objectives and eCommerce growth goals.
• Establish governance frameworks, playbooks, and best practices for content creation, optimization, and syndication.
• Partner with Sales, Marketing, and Creative teams to ensure content supports promotional strategies, brand storytelling, and compliance with retailer requirements.
• Serve as the primary liaison for content initiatives with internal stakeholders and external agencies.
• Oversee end-to-end content operations, including item onboarding, syndication, version control, and continuous delivery across platforms.
• Implement agile workflows and leverage automation tools to accelerate speed-to-market and reduce operational bottlenecks.
• Monitor and analyze content performance across platforms using tools such as Stackline, Amazon Retail Analytics, and Walmart Luminate.
• Translate insights into actionable strategies that improve SEO, discoverability, engagement, and conversion, present findings and recommendations to stakeholders.
• Establish KPIs and reporting frameworks to measure content effectiveness and ROI.
• Facilitate A/B testing strategy and iterate on content to improve engagement, findability, and conversion rates.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in digital content management, preferably within a CPG or retail environment.
• Proven leadership experience managing teams and driving cross-functional initiatives.
• Deep understanding of eCommerce content best practices across platforms like Amazon, Walmart, and Target.
• Expertise in CMS, DAM, and content syndication tools (e.g., Salsify, Syndigo, Bynder).
• Excellent resource management, project management, communication, organizational, and cross-functional collaboration skills.
• Strong analytical skills with proficiency in tools such as Stackline, Profitero, Power BI.
• Experience with agile marketing or content ops frameworks preferred.
• Solid grasp of Retail Search levers, including structured data, discoverability, and category readiness.
• Experience with integration between Salsify and Shopify preferred.

Preferred

• Experience with AI-driven content optimization tools and emerging technologies preferred.

Benefits

• medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off
• annual incentive and program-specific awards