Manager - DTC Marketing Operations, MS NOW at Versant | New York, USA | $135K/yr – $150K/yr

Versant

Manager - DTC Marketing Operations, MS NOW

New York, USA (On-site)

$135K/yr – $150K/yrManager5+ years expFull time

Posted 2 months ago

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Job Summary

Drive marketing operations for a DTC/subscription business with end-to-end campaign execution and cross-functional coordination.

Own end-to-end workflow, QA, trafficking, and measurement across channels
Must-have: 5+ years in marketing operations or campaign management
Standout: Experience with Airtable/Jira and attribution platforms

Job Description

Responsibilities

Maintain and manage the DTC marketing calendar to ensure alignment across campaigns, teams, and priorities
Own the end-to-end operational workflow for campaign execution, including coordinating timelines, QA, trafficking, and measurement of creative assets across channels and agency partners
Oversight of the Subscriber Growth team’s project management systems and reporting dashboards
Manage the creative review process with Legal and standards
Build and implement scalable processes and workflows - internal and with MarTech partners - to improve execution, efficiency, and coordination across all acquisition and retention efforts
Create and manage marketing attribution links, ensuring accuracy and consistency across campaigns
Act as the primary liaison to Customer Care, developing and maintaining training materials, FAQs, and promotional/refund guidance
Establish feedback loop with Customer Care to surface insights and inform campaign optimization and product improvements
Proactively identify gaps, anticipate team needs, and implement solutions to improve operational efficiency and campaign delivery
Ensure high standards of quality assurance across all campaign elements

Requirements

5+ years of experience in marketing operations, campaign management, or related roles
Experience in media, entertainment, or subscription-based businesses preferred
Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously
Hands-on experience with campaign trafficking, QA processes, and cross-channel execution
Familiarity with marketing attribution platforms (e.g., Kochava, Adobe, Amplitude) or similar
Experience working with project management and workflow tools such as Airtable, Jira, or similar platforms
Strategic thinker with a strong operational mindset, proactivity, and attention to detail
Proven ability to build processes and workflows in fast-paced, evolving environments
Strong cross-functional collaborator with the ability to communicate and influence across teams
Must be willing to work in New York, NY.
Must have unrestricted work authorization to work in the United States.

Preferred

Experience in media, entertainment, or subscription-based businesses preferred

Benefits

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Versant

We help developers of infrastructure projects make the best decisions within the French mitigation hierarchy regulatory framework (Séquence ERC). Our solution enables the identification of the most suitable sites for implementing compensatory measures.

Founded in 2023

Paris, Île-de-France, FRA

9 employees (2 in marketing)

versant.earth