Manager, Direct I/O

New York City, NY (On-site)

$90K/yr – $105K/yrSenior Level9+ years expFull time

Posted 3 weeks ago

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Job Summary

Own local TV buys end to end with estimation, negotiation, post buy implications, and reporting, while building a KPI optimization playbook and client interaction capabilities.

  • Media Operations: Own day-to-day management, optimization, and development of assigned campaigns.
  • Tools & Execution: Become proficient in industry tools (3rd party and proprietary) and manage post-buy postings and implications.
  • Reporting & Client Engagement: Build decks and client reports, and support client interactions when needed.

Job Description

Responsibilities

  • Ensure Local TV buys are estimated in accordance with industry standards
  • Become proficient in all industry tools, both 3rd party and proprietary
  • Understanding of how to post a TV buy once complete, and understanding of the implications of said post
  • Build decks for TV buys and reporting if necessary
  • Negotiate buys with different stations to ensure optimal rates
  • Day-to-day monitoring, management, optimization, and development of assigned campaigns
  • Building stories and slides for client reports
  • Developing new approaches to optimize KPIs and improve Known IP
  • Potential opportunity for client interaction
Known logo

Known

Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We’re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients’ businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.

New York, New York, USA
341 employees (87 in marketing)

Traffic Signals

Monthly Visitors
12.6K
Monthly Google Ads Budget
$5.3K
Traffic Source Mix
Search
37.9%
Direct
45.7%
Referral
8.1%
Social
6.8%
Paid
1.2%

Headcount Trend

Current headcount: ~341

Marketing Team

Marketing Team Size
57 (17% of company)
Median Career Experience
12 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
6