Responsibilities

• Paid Media Digital Manager (Connector – Manager Level)
• Strategy & Activation
• Develop and manage full-funnel paid social and programmatic strategies aligned to client goals, audience insights, and platform best practices.
• Lead channel selection, audience development, budget allocation, and flighting for small-to-mid scale activations, ensuring efficient performance and scalability.
• Apply platform and performance insights to inform creative direction, messaging, audience refinement, and landing page approach in partnership with creative and analytics teams.
• Stay current on platform updates, emerging formats, measurement evolution, and industry trends, proactively identifying implications for client programs and optimization opportunities.
• Execution & Optimization
• Oversee and execute paid campaigns across platforms including Meta, LinkedIn, TikTok, X, Reddit, DV360, StackAdapt, The Trade Desk, and other biddable platforms used across accounts.
• Ensure campaigns are properly set up, optimized, and maintained to meet defined KPIs, including awareness, engagement, CTR, conversions, CPA, or client-specific goals.
• Demonstrate situational awareness by anticipating performance risks, flagging issues early, and recommending solutions.

Requirements

• 3–6+ years of experience managing paid social and/or programmatic advertising programs.
• Hands-on expertise across major paid platforms including Meta, LinkedIn, TikTok, X, and Reddit, as well as programmatic platforms such as DV360, StackAdapt, and The Trade Desk.
• Strong analytical skills with the ability to interpret platform data, dashboards, and Excel-based reporting to generate insights.
• Experience developing media strategies, audience frameworks, and testing methodologies.
• Clear, confident communicator with the ability to translate performance data into client-ready narratives and recommendations.
• Highly organized, detail-oriented, and comfortable managing multiple workstreams simultaneously.
• Demonstrated accountability, ownership, and understanding of the financial implications of media execution and time management.