Responsibilities

• Communicate with clients on marketplace intelligence and partnership needs, ensuring alignment with client KPIs
• Manage daily client contact and requests, develop relationships with media partners, and present plan recommendations
• Liaise with internal teams, collaborate for knowledge sharing, and mentor/train associates
• Lead strategic media planning, KPI development, and partner negotiations using data and analytics
• Delegate and oversee plan development, manage budgets and client billing process
• Provide guidance on campaign oversight, reports, and client presentations
• Manage Analytics and Ad Ops relationship for proper tagging, reporting, and optimization
• Secure best marketplace pricing, foster relationships with media partners, and master investment strategies

Requirements

• Experience across a variety of media channels
• Fundamental understanding of media tools as well as syndicated tools
• Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
• Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, and/or Media Mind

Preferred

• 4+ years of experience in digital media planning
• Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
• Ability to communicate concisely and clearly both orally and in writing
• Ability to delegate and oversee Associates and Negotiators workload

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.