Responsibilities

• Media Strategy & Planning
• Lead media strategy, planning, and implementation of brand media plans for our entire house of brands
• Translate brand and business objectives into clear, actionable media strategies and investment recommendations
• Build integrated, full-funnel media strategies that generate consumer demand and connect brand building to activation across the consumer journey
• Champion a digital-first, consumer-centric mindset that meets our audience where they are
• Develop cross-channel media plans across digital, Linear TV/CTV, Audio, OOH, Paid Social, and Custom Partnerships
• Manage large-scale media investments, including forecasting, pacing, and financial reporting in partnership with Finance
• Drive the effectiveness of brand and retail media investment, identifying opportunities to improve performance, efficiency and business impact across the full funnel.
• Translate consumer, media and business insights into investment strategy, influencing channel mix, audience, flighting and optimization decisions.
• Shape media strategy in partnership with brand, commercial and agency teams, clearly articulating investment choices, trade-offs and expected business outcomes.

Requirements

• Bachelors Degree and 7+ years of experience in media strategy, planning, execution and measurement, gained within an agency or in-house environment, including 2+ years managing agency partnerships.
• 2+ years of experience using media analytics and campaign performance data to uncover insights, evaluate effectiveness and translate complex data into clear, actionable recommendations.
• Qualified candidates must be legally authorized to work in the United States without current or future sponsorship

Preferred

• Experience in CPG or other consumer-focused industries
• Experience working with mission-driven or challenger brands
• Experience across both traditional and digital media channels
• Familiarity with first-party data activation, audience development, and segmentation strategies
• Proven track record developing and delivering national brand and performance marketing campaigns that drive measurable business results
• Deep understanding of the media ecosystem, including strategic planning, activation, measurement, agencies, suppliers, platforms, and ad tech
• Experience with media measurement methodologies such as brand lift, conversion lift, A/B testing, and marketing mix modeling
• Demonstrated ability to lead and influence agency partners and cross-functional stakeholders
• Strong communication and storytelling skills, with the ability to clearly articulate strategy, performance, and recommendations to a range of audiences
• Curiosity and passion for media, consumer behavior, emerging technologies, and the rapidly evolving advertising landscape

Benefits

• Subsidized health insurance benefits package
• Competitive vacation + holiday bundle
• Generous retirement match + pre-tax savings options
• Dedicated volunteer time, to be a force for good
• Pioneering events + experiences that build team connection (...ask us about the Packaging Olympics, Bubble Bash, Ping Pong Tournament + more!)
• Access to discounted/free company products
• At Lifestyle Brands, we handle our team members with care and provide a variety of benefit offerings to build a supportive environment at work and beyond.