Digital Marketing Account Manager & Strategist

Worcester, MA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 days ago

Job Summary

Own end-to-end client partnerships in education-focused digital marketing, leading strategic meetings, onboarding, campaign setup, QA, reporting, and value expansion across cross-functional teams.

  • Lead client relationships and strategic guidance across campaigns
  • Oversee onboarding, setup, QA, and monthly reporting to deliver client value

Job Description

Responsibilities

  • Represent EMG as a knowledgeable, responsive, and strategic digital marketing partner in the education space
  • Serve as a primary point of contact for a group of EMG clients, alongside the account team
  • Lead and participate in virtual and occasional in-person client meetings
  • Create and confidently deliver presentations to school stakeholders (strategy, campaign plans, monthly reporting, performance insights)
  • Develop meeting agendas and materials, define meeting objectives, document next steps, and ensure follow-through
  • Support onboarding of new accounts, including kickoff documentation and media plans
  • Coordinate delivery of digital marketing and advertising assets across internal team members and timelines
  • Assist with setup and launch of campaigns across platforms (e.g., Google Ads, Meta, LinkedIn)
  • Conduct quality assurance checks for campaigns (strategy alignment, creative, landing pages, targeting, UX, tracking) to ensure they meet client objectives
  • Write, edit, and proof ad copy and landing page copy as needed

Requirements

  • 5+ years of experience in a professional, client-facing role
  • 2+ years of experience in project management or advertising/campaign management in an agency setting, or equivalent experience in school admissions or marketing
  • Self-motivated, proactive team player who can manage multiple priorities while delivering excellent client service.
  • Strong verbal and written communication skills
  • Comfortable presenting to clients and leading meetings (virtual and in-person)
  • Familiarity with landing page/CMS tools (HubSpot, WordPress, Unbounce, or similar)
  • Familiarity with Google Analytics, Google Ads, and Google Tag Manager
  • Experience with professional social platforms (Meta, LinkedIn, etc.)
  • Working knowledge of SEO, paid search, and paid social best practices
  • Organized, detail-oriented, and able to work independently in a fast-moving environment

Benefits

  • Holidays and generous PTO
  • Short- and long-term disability, life insurance
  • 401(k) with company match
  • Health and dental insurance options available if needed
  • Must be authorized to work in the U.S. without visa sponsorship
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Health insurance
Enroll Media Group, LLC logo

Enroll Media Group, LLC

Founded by industry experts with a rooted experience in the unique challenges of the nonprofit, higher education, and independent day and boarding school markets, EMG has the understanding and agility to champion its partner schools to maximize their digital marketing tools and teams to drive enrollment.

Founded in 2018
Worcester, Massachusetts, USA
14 employees (5 in marketing)

Marketing Team

Marketing Team Size
4 (29% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.8K

Headcount Trend

Current headcount: ~14
Enroll Media Group, LLC logo

Digital Marketing Account Manager & Strategist

Enroll Media Group, LLC · Worcester, MA · Hybrid