Responsibilities

• Develop/contribute to and implement paid media strategies across multiple platforms
• Build and manage complex campaigns, including dynamic ads and other scalable media structures aligned to longer consideration cycles and multi-touch journeys
• Set up and manage testing methodologies to optimize new campaign structures, bid strategies, creatives, and other elements before scaling.
• Oversee the media budget allocation and ensure efficient use of spend to maximize campaign effectiveness.
• Report regularly on campaign performance, providing actionable insights, and recommendations for improvement.
• Analyze data and performance metrics to optimize campaigns for ROI, engagement, and other key KPIs.
• Collaborate with cross-functional teams, including creative, analytics, and account management, to align media efforts with overall marketing strategies.
• Advise clients on best practices, strategies, and emerging trends in paid search and digital advertising.
• Manage and mentor a team of 1-2 paid search specialists, ensuring continuous development and improvement.
• Prioritize and manage team efforts and resources to exceed client deliverables.

Requirements

• 4–6 years of experience working in digital advertising, preferably within a performance marketing agency or in-house marketing team
• 4-6 years of strong hands-on experience managing paid search (Google/Bing) campaigns; experience with paid social (Meta, LinkedIn, Reddit) and/or programmatic advertising is required as applicable to account scope
• 1-2 years of experience managing and developing a team of 1-3 people.
• Prior experience overseeing or mentoring junior team members; formal people management experience is a plus
• Proven ability to manage campaigns independently and optimize performance based on data and insights
• Strong analytical skills with the ability to translate performance data into actionable recommendations
• Effective communicator with clients and internal stakeholders
• Strong organizational and project management skills, with the ability to manage multiple priorities
• Proven ability to prioritize and allocate resources to meet client expectations and deliverables.
• Exceptional project management skills with experience managing complex tasks with conflicting priorities.