Manager, Digital Marketing

Los Angeles, CA (Hybrid)

$66K/yr – $75K/yrManagerFull time

Posted 5 weeks ago

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Job Summary

Own digital music marketing across artist campaigns, coordinating releases and partnerships while aligning content, influencer, and product teams to maximize fan engagement and reach.

  • Own multi-project orchestration from concept to release across platforms
  • Lead content strategy and community initiatives to deepen artist-fan connections
  • Partner with influencers, product, and creative teams to execute cohesive digital programs

Job Description

Responsibilities

  • Partner with artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
  • Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
  • Collaborate with product managers and our in-house creative, development, and video teams to bring artists’ visions to life
  • Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning proposition
  • Brainstorm and execute content strategies across platforms — including socials, websites, fan pages, DSPs, and more
  • Build and nurture community-driven initiatives both online and IRL, fostering deeper artist-fan connections
  • Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
  • Plan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presence
  • Work hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
  • Maintain a detail-oriented, highly organized approach to guarantee smooth rollouts across all campaigns and releases

Requirements

  • BS or BA in Marketing, Communications, or similar
  • You have a passion for music and tech - we know you’re at your best when you’re doing what you love and are looking for Rockstar candidates that LOVE the internet, technology, social and music
  • You love pop, rock, and dance music
  • You have AMAZING organizational abilities
  • You can multitask and prioritize
  • You can manage multiple deadlines and urgent tasks
  • You are willing to learn a little bit of everything, and open to take on anything
  • You are insanely detail-oriented
  • You are excellent at listening, interpreting, and communicating
  • You are creative

Preferred

  • Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
  • An understanding of what content moves online conversations
  • Understands trends and what might be the next great social platform
  • Experience and knowledge of streaming platforms
  • Experience with Photoshop, video editing and social media publishing tools
  • Multi-tasker extraordinaire!
  • Proven excellence in prioritization, time management and follow up skills with an attention to detail
Warner Music Group logo

Warner Music Group

3.7 Glassdoor

Warner Music Group (WMG) brings together artists, songwriters, entrepreneurs, and technology that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as 10K Projects, 300 Entertainment, Asylum, Atlantic, Big Beat, EastWest, Elektra, Erato, First Night, Fueled By Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of over one million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX.

Founded in 1958
New York, New York, USA
6K employees (2,411 in marketing)
65% recommend to a friend
46% CEO approval

Traffic Signals

Monthly Visitors
422.8K
Traffic Source Mix
Search
45.5%
Direct
43.5%
Referral
7.8%
Social
2.4%
Paid
0.5%

Headcount Trend

Current headcount: ~6K

Marketing Team

Marketing Team Size
799 (13% of company)
Median Career Experience
12 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.7M
Last Raise
$1.7M
Post IPO Debt, 4 years ago

Funding History

  • Oct 2021
    Post IPO Debt • $1.7M
  • Jun 2020
    Post IPO Equity

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