Responsibilities

• Provide on-going support to VPs and Directors, Marketing by supporting priorities, major initiatives, and all requests to connect artists & consumers.
• Provide on-going support to VP, Digital Marketing by developing and executing comprehensive plans for all music, video, content releases and streaming events.
• Drive social media growth and engagement for all artists through advanced strategy, promotion, activity, and relevant content across Instagram, Facebook, X, Pinterest, SnapChat, TikTok, YouTube and others as needed.
• Manage online advertising budget and implement strategic plans for each release, generating innovative ideas and approaches that effectively target the core consumer via Meta, TikTok, Google, Snap Inc. and more.
• Create and leverage content to maximize exposure with key partners per release and leverage with all applicable online partners/influencers to deliver increased awareness and visibility for releases.
• Develop targeted strategy for artists’ and label’s video channels including YouTube and various short form platforms.
• Maintain strong relationships with artist management, artists, influencers, and digital partners to be viewed as a resource for best practices and implementing digital marketing strategies for each new and developing act.
• Prepare and deliver relevant branding and content on all proprietary points of consumer contact to fuel on-going, digital relationships between artists and their fans.
• Initiate campaigns for priority streaming platforms to drive followers, streams, shares, and playlisting.
• Provide support in creative idea generation for digital marketing in the development of comprehensive marketing and advertising plans for Capitol CMG artists.

Requirements

• Ability to work well with others in a team environment
• Must be an organized critical thinker who works well under pressure, on short deadlines, and across multiple active artist campaigns
• Strong understanding of current technology, digital developments, and the digital music landscape
• Must have proficient understanding of online music and streaming platforms
• Proficient in Microsoft Word, Excel, Outlook, Photoshop
• 2-3 years of relevant experience in digital music or social media marketing

Preferred

• Experience in Adobe Suite, Google Analytics, Google Adwords, HTML and CSS a plus
• It helps to be artist/manager friendly and understand digital music media
• Prefer 4-year college degree, if possible in marketing, business or equivalent