Manager, Digital Marketing and Platforms at Werfen | Bedford, MA | $110K/yr – $140K/yr

Werfen

Manager, Digital Marketing and Platforms

Bedford, MA (On-site)

$110K/yr – $140K/yrManager8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and drive a global digital program with multi-channel execution, platform governance, and analytics that tie to growth and consistency across regions.

Own global digital strategy and multi-channel programs across marketing, affiliates, communications, and cross-functional teams.
Lead platform governance and adoption for website, HubSpot, HighSpot, and Salesforce with a test-and-learn mindset.
Use analytics to optimize audience engagement and drive measurable visibility and growth.

Job Description

Responsibilities

Define and lead a future-forward global digital strategy
Translate business priorities into impactful, multi-channel digital programs
Ensure all digital initiatives deliver measurable visibility, engagement, and growth
Drive the evolution of core digital platforms (website, HubSpot, HighSpot, Salesforce)
Champion user experience, scalability, and global consistency
Enable adoption and effective use of platforms across regions
Use analytics to understand audience behavior and optimize engagement
Establish a culture of test-and-learn and continuous improvement
Track and improve performance across all digital channels
Partner across marketing, affiliates, communications, and business teams

Requirements

Bachelor’s or master’s Degree in Digital Marketing or related field preferred.
8+ years of experience in digital communications or strategy leadership
Deep expertise in digital platforms (Drupal, HubSpot, HighSpot, Salesforce or similar)
Healthcare or medical diagnostics experience preferred

Benefits

medical, dental, and vision insurance
401k plan retirement benefits with an employer match
paid vacation and sick leave
sales roles are eligible for participation in a commission plan and our management, and select professional roles, are eligible for a performance-based bonus

Werfen

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain.We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant.We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters are in Barcelona, Spain and our Technology Centers are located in the United States and Europe. Worldwide sales exceeded €2.2 billion in 2024, and our workforce is more than 7,000 strong.

Founded in 1959

Bedford, Massachusetts, USA

1.9K employees

www.werfen.com/na