Responsibilities

• Drive website innovation and optimization, ensuring it remains a competitive differentiator through best-in-class UX/UI, navigation, and mobile responsiveness.
• Lead the full-scale NYMCU.org redesign, incorporating interactive widgets, easily accessible rates, appointment setting tools, and application buttons.
• Utilize SEO and A/B testing best practices to enhance traffic acquisition and engagement strategies, ensuring data-driven enhancements to user interactions.
• Develop and oversee a comprehensive digital marketing tech stack, optimizing marketing performance and ensuring seamless platform integration.
• Act as a 24/7 support contact for web-related issues, digital banking alerts, and urgent updates.
• Ensure digital security, data protection, and regulatory compliance across all MCU digital platforms.
• Oversee ADA accessibility, website security protocols, and industry best practices to maintain compliance.
• Expand Digital Banking advertising placements to maximize engagement and increase product adoption.
• Develop and lead digital content across all channels including member education blogs within Digital Banking to provide timely financial insights.
• Track all work to determine effectiveness of programs and make recommendations for improvement.

Requirements

• Bachelors degree in marketing or related field.
• 5-10 years of experience in digital marketing, particularly in the financial service industry.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Understanding of digital marketing KPIs, web traffic metrics and SEO.
• Experience doing buyer persona and audience research.
• Solid knowledge of website and marketing analytical tools.
• Experience in setting up and managing PPC campaigns on major search engines.
• Knowledge of social media, digital marketing and content management tools.
• Understanding and knowledge of social media platforms, social media marketing strategies. This person should know how to optimize content to increase engagement.
• Demonstrated success in planning, organizing, leading people and activities. Ability to motivate, direct and coach staff.

Nice to have

• Relevant digital certification preferred, but not required.

Benefits

• Benefits for this position include Medical, vision, dental, life, and disability insurance, flexible paid time off and 11 paid holidays annually.