Manager, Digital Marketing Coordination

District of Columbia, USA (Hybrid)

$120K/yr – $131K/yrManager5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own governance and optimization of enterprise email programs, balancing approvals, audience hygiene, and donor-centric lifecycle playbooks to drive retention and engagement.

  • Governance & approvals: oversee calendars, content routing, and messaging priorities for mass communications.
  • Audience & lifecycle: align data sets, build automated welcome to re-engagement flows, and push retention in the first 90 days.
  • Enablement & measurement: train teams on Engaging Networks, troubleshoot platform issues, and monitor deliverability and KPI signals for optimization.

Job Description

Responsibilities

  • Monitor, manage and approve enterprise-wide email marketing calendars to prevent over-communication across the organization and ensure proper messaging prioritization.
  • Collaborate with internal teams to prioritize and manage data sets and audiences, ensuring aligned and non-duplicative outreach.
  • Collaborate with internal teams to ensure requesting teams have secured appropriate approvals on content
  • Develop and deliver training sessions (e.g., guides, tutorials, FAQs) for employees tasked with using an enterprise-wide email platform (Engaging Networks) for fundraising and engagement campaigns, ensuring adherence to best practices and platform functionalities.
  • Oversee and help enforce digital communications governance policies, ensuring that all outgoing communications comply with organizational digital guidelines for various teams across the organization.
  • Develop strong collaborative partnership with the Communications, Stewardship, Private Philanthropy, and Partnership teams to support their implementation of tailored content as needed.
  • Liaise with cross-functional teams to dispense final approvals and uphold email best practices and quality assurance on all deployed content, particularly with teams new to mass-market communications.
  • Effectively communicate technical information to non-technical audiences
  • Provide support and serve as a point of contact for email platform-related inquiries, troubleshooting issues, and offering guidance to users to maximize their effectiveness in executing digital communications to donors.
  • Collaborate with relevant departments and team members to stay informed about platform updates, new features, and organizational communication strategies, incorporating knowledge into training sessions and ensuring consistent and complimentary digital communication practices across the organization.

Requirements

  • Bachelor’s degree in marketing, communications, nonprofit management, or a related field.
  • Minimum 5-7 years of experience in digital fundraising.
  • Demonstrated understanding of fundraising principles and best practices.
  • Donor-Centric Mindset:understanding of the motivations and expectations of donors, with a focus on delivering personalized, impactful experiences.
  • Strong organizational and time-management skills, with the ability to manage multiple campaigns and priorities simultaneously.
  • Excellent written and verbal communication skills, with experience crafting compelling donor messages.
  • Working knowledge of HTML/CSS, basic understanding of SQL, and JavaScript, Journey building, and Typeform.
  • Proficiency in CRM systems (e.g., Salesforce, Raiser's Edge) and online donation platforms, including familiarity with Salesforce and Engaging Networks source code structure.
  • Experience analyzing donor data and implementing data-driven strategies for program optimization.
  • Adept at cultivating strong relationships with individual donors, internal teams, and external partners.
  • Familiarity with the international development or humanitarian sector.

Preferred

  • Experience migrating into Engaging Networks is a plus.
  • Experience working with and integrating applications using APIs is a bonus plus.

Benefits

  • Comprehensive health coverage, including employer-paid employee medical options (traditional and HSA plans)
  • Flexible savings accounts, including FSA and HSA
  • Industry-leading 401(k) match
  • Lifestyle Spending Account to support your wellness
  • Mental and financial wellness resources
  • Paid time off, including a paid winter break and sabbatical leave at key milestones
  • Volunteer Time-Off to support your community engagement
  • Professional development support
  • Access to tools like Headspace for mindfulness and mental health
  • Please note: Benefits are reviewed regularly and subject to change.
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Founded in 1950
Washington, District of Columbia, USA
179 employees (21 in marketing)

Traffic Signals

Monthly Visitors
214.9K
Monthly Google Ads Budget
$73.6K
Traffic Source Mix
Search
52%
Direct
38.4%
Referral
6.8%
Social
1.7%
Paid
1%

Headcount Trend

Current headcount: ~179

Marketing Team

Marketing Team Size
20 (11% of company)
Median Career Experience
12 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Grant, 5 years ago

Funding History

  • Oct 2020
    Grant

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