Responsibilities

• Creates strategies for utilizing the web to drive awareness and promote products and services to prospects and clients. Continually scans the industry for Internet Marketing best practices; staying abreast of current techniques and tools. Utilize current tools and research to develop/enhance competitive strategies.
• Leads execution of strategy, working with Business Development, Marketing Communications, Product Planning, and Development - Infrastructure, that maximizes lead generation; increases Web utilization by prospects and clients to enhance their buying or existing experience with RS
• Manages associates directly and indirectly (MARCOM associates) responsible for enabling tools and posting contact that drive traffic, improve the buying experience, and enhance product/service awareness of existing clients.
• Track and measure web initiatives and campaigns. Continually evaluate web tools for business development and prospect/client promotional effectiveness.
• Manages e-commerce budget.

Requirements

• BS in Marketing or Communications, or equivalent.
• At least 3 years management experience.
• At least 5 years developing and designing e-commerce Web sites.
• Demonstrated competency in HTML, DHTML, ASP (VBScript) and/or ASP.NET, JavaScript, Photoshop, Dreamweaver, Flash, FTP clients, WebTrendsLive (or similar technology), SQL Server, and Visio.
• Knowledge of Internet trends and the ability to apply that knowledge to marketing strategies.
• Highly PC literate in both hardware and software.
• Good oral and written communication skills.
• Proficient in MS Office, especially Word, PowerPoint, and Excel.
• Ability to meet deadlines, and to work under pressure of time constraints.
• Ability to analyze marketing metrics.
• Familiar with budgets and business finance.
• Strong project management skills.
• Ability to independently learn new software programs and use of new hardware.
• Good interpersonal skills in working with others; must be able to lead a team.
• Ability to accept feedback and willingness to implement changes as requested.

Preferred

• MBA is preferred.
• Prior work on financial Web sites or applications is a plus.
• Specialized training in graphical interface design and the user experience.
• Knowledge of retirement industry products and practices.