Responsibilities

• Develop and manage full-funnel paid social and programmatic strategies aligned to client goals, audience insights, and platform best practices.
• Lead channel selection, audience development, budget allocation, and flighting for small-to-mid scale activations, ensuring efficient performance and scalability.
• Apply platform and performance insights to inform creative direction, messaging, audience refinement, and landing page approach in partnership with creative and analytics teams.
• Stay current on platform updates, emerging formats, measurement evolution, and industry trends, proactively identifying implications for client programs and optimization opportunities.
• Oversee and execute paid campaigns across platforms including Meta, LinkedIn, TikTok, X, Reddit, DV360, StackAdapt, The Trade Desk, and other biddable platforms used across accounts.
• Ensure campaigns are properly set up, optimized, and maintained to meet defined KPIs, including awareness, engagement, CTR, conversions, CPA, or client-specific goals.
• Demonstrate situational awareness by anticipating performance risks, flagging issues early, and recommending solutions.
• Own campaign reporting and performance analysis, building dashboards and translating data into clear, actionable insights and recommendations.
• Serve as a day-to-day paid media lead, confidently presenting strategy, results, learnings, and next steps to internal teams and clients.
• Contribute POVs and insights that strengthen client counsel and elevate paid media thinking within integrated programs.