Manager, Digital Content & Web Production

Boston, MA (Hybrid)

$71K/yr – $89K/yrManager5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own Drupal-driven web production and content operations for a university site, balancing stakeholder requests with accessibility and SEO, while coordinating a small web-refresh effort and ongoing performance fixes.

  • Content & CMS Ownership: manage content calendars, copy, layouts, and error-free deployment in Drupal with SEO-aware writing.
  • Collaboration & Governance: align campus stakeholders on content priorities, feature requests, and project workflows with internal and external teams.
  • Performance & UX Focus: monitor site health, accessibility, and mobile UX, driving improvements through analytics and a front-end collaboration loop.

Job Description

Responsibilities

  • Content Production & CMS Management
  • Daily Production & Deployment: Act as the "hands-on" expert for the Drupal CMS, managing content calendars, writing copy, building page layouts (including selecting assets and components), and ensuring error-free deployment.
  • Collaborative Management: Partner with stakeholders across campus departments to proactively manage the content and feature request queue.
  • Strategic Writing: Draft and edit SEO-tested copy for the main site and subsites, optimizing for users, search engines, and agentic search.
  • Design & Layout: Apply a keen eye for layout and digital design principles to ensure the site is optimized for both mobile responsiveness and visual impact. Act as core contributor to upcoming web refresh, ensuring new site components adhere to modern UX/UI standards and brand consistency.
  • Campaign Collaboration: Work closely with Sr. Marketing Manager to enhance digital marketing campaigns across platforms.
  • Quality Assurance: Ensure all updates meet brand standards, mobile responsiveness, UX best practices, and WCAG accessibility compliance.
  • Site Performance: Use Siteimprove and other reporting tools to identify performance issues, coordinating with full-stack agency and front-end developer for resolutions.
  • Project & Team Coordination
  • Project Traffic Control & Workflow Management: Oversee the intake of web requests from the broader university, prioritizing tasks based on business impact and technical urgency.
Wentworth Institute of Technology logo

Wentworth Institute of Technology

Founded in 1904, Wentworth Institute of Technology provides a comprehensive, interdisciplinary, project-based education in architecture and design, computing and data science, engineering, management, and sciences and humanities that integrates classroom, laboratory, studio, cooperative and experiential learning to develop career-ready, skilled professionals, and engaged citizens.“The University of Opportunity,” Wentworth aims to be a student-centered institution of inclusive excellence that offers high-quality undergraduate, graduate, and life-long learning programs; embraces a culture of innovation and creativity; serves society through urban engagement; and fosters growth for local, regional, and national economies.

Founded in 1904
Boston, Massachusetts, USA
1.6K employees (57 in marketing)

Traffic Signals

Monthly Visitors
206.3K
Monthly Google Ads Budget
$116.4K
Traffic Source Mix
Search
37.5%
Direct
53.6%
Referral
7.6%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
31 (2% of company)

Funding

Total Funding
$500K
Last Raise
$500K
Grant, 2 years ago

Funding History

  • Jul 2024
    Grant • $500K

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