Drive advocacy-focused influencer engagement to support SEMA policy priorities in the automotive aftermarket and racing industries.

• Lead the development and execution of SEMA’s content creator/influencer engagement strategy in support of issue advocacy priorities across the automotive aftermarket and performance racing industries.
• Identify, cultivate, and maintain long-term relationships with content creators, influencers and digital amplifiers aligned with SEMA’s advocacy objectives.
• Develop and execute innovative content creator/influencer engagement campaigns that support legislative and regulatory priorities.
• Monitor industry trends, key moments, and culturally relevant events to inform proactive advocacy strategies and real-time engagement opportunities.
• Collaborate cross-functionally with communications, federal affairs, state affairs, and political teams to ensure integrated campaign execution.
• Draft briefing materials, talking points, and educational resources designed to inform, educate, and engage creators are informed on SEMA’s policy positions and priorities.
• Lead outreach and engagement strategy for digital amplifiers; manage partnerships from identification through execution and evaluation.
• Coordinate virtual and in-person briefings and training sessions to strengthen influencer understanding of advocacy initiatives.
• Analyze program performance and engagement metrics; meet goals and adjust strategy based on data-driven insights.
• Serve as the primary point of contact for advocacy-focused content creators and partners.