Circa - IPG DXTRA logo
Circa - IPG DXTRA

Manager, Digital

Miami, FL (On-site)

$55K/yr – $95K/yrManager5+ years expFull time

Posted 4 months ago

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Job Summary

Drive full-funnel paid social and programmatic media for client programs at the manager level.

  • Own end-to-end campaign strategy and execution across Meta, LinkedIn, TikTok, DV360, and more.
  • Must-have: 3–6+ years managing paid social/programmatic campaigns with strong analytics.
  • Standout: cross-team reporting dashboards, and budget/pacing accountability.

Job Description

Responsibilities

  • Develop and manage full-funnel paid social and programmatic strategies aligned to client goals, audience insights, and platform best practices.
  • Lead channel selection, audience development, budget allocation, and flighting for small-to-mid scale activations, ensuring efficient performance and scalability.
  • Apply platform and performance insights to inform creative direction, messaging, audience refinement, and landing page approach in partnership with creative and analytics teams.
  • Stay current on platform updates, emerging formats, measurement evolution, and industry trends, proactively identifying implications for client programs and optimization opportunities.
  • Oversee and execute paid campaigns across platforms including Meta, LinkedIn, TikTok, X, Reddit, DV360, StackAdapt, The Trade Desk, and other biddable platforms used across accounts.
  • Ensure campaigns are properly set up, optimized, and maintained to meet defined KPIs, including awareness, engagement, CTR, conversions, CPA, or client-specific goals.
  • Demonstrate situational awareness by anticipating performance risks, flagging issues early, and recommending solutions.
  • Own campaign reporting and performance analysis, building dashboards and translating data into clear, actionable insights and recommendations.
  • Serve as a day-to-day paid media lead, confidently presenting strategy, results, learnings, and next steps to internal teams and clients.
  • Contribute POVs and insights that strengthen client counsel and elevate paid media thinking within integrated programs.

Requirements

  • 3–6+ years of experience managing paid social and/or programmatic advertising programs.
  • Hands-on expertise across major paid platforms including Meta, LinkedIn, TikTok, X, and Reddit, as well as programmatic platforms such as DV360, StackAdapt, and The Trade Desk.
  • Strong analytical skills with the ability to interpret platform data, dashboards, and Excel-based reporting to generate insights.
  • Experience developing media strategies, audience frameworks, and testing methodologies.
  • Clear, confident communicator with the ability to translate performance data into client-ready narratives and recommendations.
  • Highly organized, detail-oriented, and comfortable managing multiple workstreams simultaneously.
  • Demonstrated accountability, ownership, and understanding of the financial implications of media execution and time management.

Marketing Team

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