Responsibilities

• Lead, mentor, and develop a team of Activation Managers, setting clear expectations and coaching for performance and growth.
• Provide ongoing feedback, recognition, and development through structured coaching conversations grounded in data and specific examples.
• Foster engagement and accountability through collaborative problem-solving, active listening, and co-creation of actionable development plans.
• Build bench strength by preparing team members for expanded scope and future leadership opportunities.
• Own the end-to-end media strategy across CTV, OLV, Programmatic Display, Paid Social, Google, and YouTube, ensuring alignment to full-funnel business objectives
• Translate business goals into actionable media plans that balance brand building and performance outcomes
• Drive consistency and integration across channels to deliver cohesive consumer experiences
• Proactively keeps up with evolving media and industry trends, activating audiences through emerging technologies such as AI-driven, agentic engagement models.
• Maintain close oversight of in-platform activation, providing strategic guidance and quality control across all channels
• Partner with Activation Managers to troubleshoot, optimize, and scale campaigns

Requirements

• Role not eligible for sponsorship
• Bachelor's degree in marketing, advertising, communications, or a related field is preferred
• 5 or more years of hands-on media activation experience, including direct platform experience across CTV, Programmatic, Paid Social, Google, and YouTube required
• 2 or more years of leadership experience managing multiple team members, with a proven ability to lead, mentor, and develop high-performing teams required
• Strong understanding of full-funnel media strategy, from upper-funnel brand building through lower-funnel performance.
• Familiarity with MMM/media analytics tools and the ability to interpret data to make informed recommendations.
• Ability to identify scalable opportunities across brands and business units.
• High standards, strong organization, project management, and accountability.
• Effective time management and communication, especially in a cross-functional environment.
• Detail-oriented, data-driven, and adaptable in fast-paced environments.
• Collaborative, creative problem-solver with enthusiasm for digital brand advertising and continuous growth.

Preferred

• Experience supporting CPG, home care, or pet care brands
• Familiarity with retail media networks and omnichannel measurement frameworks