Manager, Digital Analytics - Marketing Integrations

New York City, NY (Hybrid)

$130K/yr – $177K/yrManager7+ years expFull time

Posted 9 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive digital analytics across marketing and media, translating strategies into scalable measurement and instrumentation, while leading global delivery and ensuring accurate data capture.

Coordinate with Marketing, Media, and Growth to shape measurement strategy
Oversee production health, releases, and urgent fixes
Drive analytics operations and instrumentation across Adobe tools

Job Description

Responsibilities

Serve as the single accountable owner for digital analytics across marketing and media integrations
Act as the primary liaison to Marketing, Media, and Growth teams, ensuring campaign strategies are translated into clear, scalable measurement and instrumentation plans
Define and evolve data capture requirements to support paid media, lifecycle marketing, attribution, and personalization use cases
Partner with implementation teams (internal + external) to translate business needs into technical execution, ensuring accuracy and consistency
Own decision-making related to production health, release risk, and issue resolution, including overseeing urgent fixes or rollbacks as needed
Lead and oversee execution through a global delivery model (including BLR team), ensuring quality, prioritization, and accountability across all workstreams
Adobe tools: Own and evolve marketing analytics strategy and implementation across Adobe Web SDK, App SDK, Tags (Launch), Data Collection, Analytics, AEP, CJA, Edge Network, and Real-Time CDP event forwarding
Maintain deep expertise in libraries, dependencies, publishing cadences, and version control, with a clear understanding of downstream impacts
Lead front-end pixel implementations with strong JavaScript expertise
Partner with engineering teams on back-end Conversion API (CAPI) integrations

Requirements

High curiosity, strong problem-solving skills, and passion for digital analytics
7–9 years experience in digital analytics or quantitative analysis for digital products
4+ years of hands-on experience with Adobe Analytics
4+ years of experience with tag management platforms (Adobe Launch, Tealium, etc.)
Deep expertise in Adobe Experience Cloud (Web SDK, App SDK, AEP, CJA, Data Collection)
Strong understanding of: Web analytics and tag management ecosystems
Front-end pixel implementation and JavaScript
Back-end Conversion APIs (CAPI)
Data layers, XDM schemas, and event-based architecture
Proven experience acting as a technical owner in a production analytics environment

Victoria's Secret

At Victoria’s Secret, we strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women's experiences.

38 employees (6 in marketing)

www.victoriassecret.com/us/victorias-secret-and-pink-influencers